HEMA mega supermarket stores offer a mixture of online and in store retail in the same stores. The automated check out is designed for customer applications on their mobile telephone and in-store digital decoders used by staff. Hema boast that goods ordered online will arrive fresh in metropolitan areas within 30 minutes of ordering. Staff in their blue sweatshirts can be seen literally running around the stores armed with digital decoders collecting customers online orders for swift delivery. Retail items can be tried and tested in-store, then ordered online. There are fresh, even live fish, which will be delivered alive to customers. Food products are packed in specially protective boxes to arrive in pristine condition. Fresh food products can be cooked in store and are priced accordingly.