The Third Paradise symbol on the entrance to the fashion studio at Cittadelarte.
The basic idea of the Third Paradise is the overcoming of the current worldwide existing conflict between the two polarities of nature and artifice. The Third Paradise is symbolically represented by a reconfiguration of the mathematical infinity sign. In the symbol of Third Paradise three circles are drawn: the two opposite circles signify nature and artifice; the middle one is the conjunction of the two and represents the generative womb of a new humanity
Michelangelo Pistoletto (born 25 June 1933) is an Italian painter, action and object artist, and art theorist. Pistoletto is acknowledged as one of the main representatives of the Italian Arte Povera. His work mainly deals with the subject matter of reflection and the unification of art and everyday life in terms of a Gesamtkunstwerk
In 1996, he founded the art city Cittadelarte – Fondazione Pistoletto in a discarded textile factory near Biella. Its objective, in brief, is “to inspire and produce a responsible change in society by means of creative ideas and projects.” Nowadays Pistoletto is particularly concerned with environmental issues, and to develop awareness about using only what we need and to create awareness about over consumption.